Advisor for data-driven excellence in comms and marketing

COMMUNICATION

ctc is a consultant for the transformation to towards data-supported optimization and control of corporate communications

TECHNOLOGY

ctc supports the selection and introduction of AI, content and analysis tools – by optimizing processes and services

CULTURE

ctc uses outstanding top-level experience for lectures and workshops
supporting rapid transformation to data-driven strategy and culture

Expertise

ctc combines goal & path, teams & tools, social & artificial intelligence

Develop &
implement
strategy

for external positioning and internal integration of content and marketing

Integrate
controlling & reporting
systems

to manage corporate and business units according to objectives and key results (OKR)

Tech-driven
process
optimisation

design service architecture and processes for data-based cooperation of content and marketing

Develop
organisation and data
culture

Building data literacy through presentations and training, as well as supporting the development of data-based routines

CommTech-Tools

Specifications and tool selection for all phases of the content loop: Plan-Produce – Publish – Listen – Analyze – Report

Expertise and consulting fields are also shown in the ctc CommTech framework.

Projects

ctc leverages an excellent digital track record for high-end challenges in comms and marketing

  • Reorganization and cooperation of communication and marketing
  • Integration of AI in content and marketing processes
  • Data-based strategy development and market monitoring (research)
  • Data-centric organizational development
  • Support for external and internal digital transformation (data culture)
  • Development of communication goals and implementation in KPI and control systems
  • Stakeholder and customer journey strategy
  • Topic-centric management of newsrooms and teams
  • Service architectures around data lakes or media listening
  • Data culture evaluation and support for internal transformation
  • Specifications and tool evaluation
  • Channel and content audits

Profile

Pioneer for highly innovative solutions that create long-term value

Michael
Heine

25 years of
digital pioneering, consulting and project experience in
comms & marketing of large and medium-sized companies

  • Marketing, digital ONLY since 1996
  • Director E-Commerce 1998
  • Co-Founder .companion 2003 – , a strategy consultancy and data agency with its own platforms for integrated KPI evaluation, content analysis and market research
  • Founder Excellence Forum 2005
  • 18 years of continuous benchmarking of digital communication in the Excellence Forum
  • 15 years as managing owner and consultant of .companion
  • Dt. PR Award 2008 und PR Report Award 2010 , Category Evaluation
  • Specialist in “data driven”
  • Curation and Moderation of 56 cross-company Conferences on digital excellence in corporate communications
  • Unique client and partner network
  • Exclusive consulting frameworks
  • Transparent methodology and moderation

Excellence Forum

ctc has been running the Excellence Forum, Germany’s largest benchmarking circle for digital communication, since 2005

Excellence Forum is an exclusive community for the confidential exchange of experiences between digital managers from more than 20 companies. In addition to monthly meetings, Michael Heine also moderates and organizes semi-annual conferences with more than 40 corporates on the topics of comms, org, data, culture and tech.

Excellence Forum operates its own automated reporting platform for the comparative evaluation of communication. The benchmarking covers all impact levels and every conceivable digital channel. 9 KPIs enable universal and agile reporting – by topic, product or business unit. Live benchmarking currently includes 2 dozen companies with around 6 billion digital contacts per year

EXCELLENCE | FORUM #57

Our next conference takes place on
April 25 + 26 2024 at BARMER (Insurance) in Berlin.

More Information and registration: companion.de/xf-fachtag

References

ctc definitely knows how to support Corporate Marketing & Corporate Communication

I am happy to arrange direct contact for confidential reference talks with my clients.